A senior freelance ad
manager with 15
years experience
scaling  D2C brands.

✅ PPC & Paid Social Ads
✅ 100% Senior Expertise
✅ DPA & Shopping Expert
✅ D2C Ecommerce Focus
✅ 4 to 8 Figure Budgets

❌ No Lengthy Contracts
❌ Zero Agency Bloat
❌ Junior Ad Managers

Hire Me
Hi! I’m Tom. I've worked in online advertising for over 15 years. 5 years managing agency and in-house teams. 10 years hands on as a freelancer.

Based near Manchester in the UK. Managing campaigns globally.
contact@tomfitton.com
“..a major factor behind the growth which saw us feature twice in The Sunday Times Fast Track 100."
- Moshe Cohen, OHS

Over 10 years of freelance ad management for 50+ brands.

OHS Case Study

Highlights of a 6 Year Partnership With OHS

🎯 Entering 7th year of partnership in 2026, having grown the ad accounts to 8 figure budgets.

🎯 Achieved ad revenue growth of over 5000% since January 2020.

🎯 Sustained 93% CAGR ad revenue growth over a 6 year period.

🎯 Exceeded ROAS targets while outperforming internal growth forecasts.

🎯Supercharged Shopping & DPA growth via bespoke data driven strategy.

🎯 Featured twice in the Sunday Times Fast Track 100.

MY FREELANCE WORK IN NUMBERS...

Over the past 15 years, I've worked with a diverse range of clients, from start-ups to billion £ brands.

£48 million

BUDGET MANAGED

124 million

CLICKS OPTIMISED

£303 million

REVENUE  GENERATED

Three times my clients have featured in The Sunday Times Fast Track 100.

Online Home Shop - 73rd, 2023
Online Home Shop - 25th, 2022
Missguided - 5th, 2014

Stop funding agency overheads. Start buying senior expertise.

Don’t get "passed down" to a junior account manager.

The agency model is flawed. You pay premium fees for the senior sales team pitch. The reality? Your account is typically  managed by an overworked junior, still learning on the job. Your retainer covers the agencies staff churn costs, office rent and client dinners.

The smarter alternative? Spend 100% of your budget on the two things that really count; senior management expertise and adverts.

With me, you are paying for 15+ years of proven D2C expertise; from early stage startups to billion £ brands. I personally manage every single campaign, ensuring your budget is handled by a senior strategist, not an apprentice.

Senior talent. Zero bloat. No long term contracts.


Get in touch today and we can chat about your advertising needs.

Some of my clients are saying...

"Since Tom took over the accounts 5 years ago, online ad revenue has grown over 100% each year, while also exceeding our ROAS targets.

..His aggressive strategy has enabled us to aggressively add new customers at a fast pace, while also growing online brand recognition, in a highly competitive niche.

Tom's work is a major factor behind our growth, propelling us to twice feature in the The Sunday Times Fast Track 100."
Moshe Cohen - MD, Online Home Shop
"Tom was recommended to us as an ad consultant who gets results in a highly competitive DTC space, like women's fashion.  

His knowledge and experience led to instant results. With a significantly improvement in ROAS we were able to aggressively scale our new customer acquisition efforts via PPC and paid social."
Sophia Ciampa - MD Apricot Clothing
"Tom has expertly managed our PPC & paid social advertising accounts for 5 years. During this time they have significantly outperformed other marketing channels and have been crucial to our record business growth.

An agency managed the accounts prior to his involvement and they were in a mature state, targeting users globally. Despite this, Tom has more than quadrupled ad revenues, while also improving our ROAS.

If you are questioning; is a freelancer capable of managing a 7+ figure budget? The answer in Tom's case is a resounding yes."
David Allen - Director, Shade Station
"We started working with Tom on one of our key social ad accounts. The campaigns were being managed by an advertising agency, but had faltered with spiralling costs.  

Tom immediately identified areas of opportunity, he implemented a new account structure and a split testing programme. The results speak for themselves; CAC reduced by over 60% year-on-year!  

On a personal level, Tom is really easy to get along with and truly feels like an extension of our marketing team”.
Rachel Mackie, June 2022 - Marketing Manager, Superbike Factory