Missguided, Fashion Retailer
SEO & PPC Manager
Managed the search marketing channels for a pure-play fast fashion brand; coordinating an internal search marketing team and managing organic and PPC activity globally.
Developing a search marketing strategy to compete in a highly competitive niche.
Technical Improvements: Project managing technical improvements to maximise visibility across multiple top level domains as the organisation expands internationally, including; hreflang implemenation, canonicalisation handling, shopping feed development & management, etc.
Keyword Gap Analysis / Page Targeting: Managing seasonal targeting, new trend analysis and coordinating category expansion to maximise visibility across organic and paid marketing channel,s in a dynamic search landscape.
Outbound Marketing: Management of blogger outreach outreach initiatives. Driving efficiencies in link acquisition’s and monitoring the impact of outreach efforts on organic search engine performance.
Inbound Marketing: Working to develop a content driven marketing strategy, with a focus on community development and organic link growth.
PPC Management: PPC management and optimisation, including; development of new campaigns according to trends, while liaising with merchandising to maximise efficiencies.
CRO: Input into on-going testing of new landing pages, changing variables such as; landing page design, brand messaging, ad text and product positioning.
Online Marketing Coordination: Coordinating in-house PR, social media and content production in order to maximise the impact of company wide marketing efforts on search engine performance. Development and management of cross channel reporting and campaign tracking.