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Hi, I'm Tom. I've worked in digital marketing for as long as I can remember... from starting out as a freelancer to fund my way through Uni, to managing the marketing team at an award winning digital agency (PushON), before managing both the search channels for a £100m+ turnover pure-play fashion retailer (Missguided).

I've now gone full circle and I'm once again dedicated to maximising online ROI for my diverse range of freelance clients.

If you're looking for either consultancy or on-going solutions, get in touch through the contact form at the bottom of this page.

Still not sure? Why not take a look at some impartial reviews on my People Per Hour profile:


tom fitton SEO, PPC Manchester
2013 - 2013

Missguided, Fashion Retailer

SEO & PPC Manager

missguidedManaged the search marketing channels for a pure-play fast fashion brand; coordinating an internal search marketing team and managing organic and PPC activity globally.

Key Responsibilities:

Developing a search marketing strategy to compete in a highly competitive niche.

Technical Improvements: Project managing technical improvements to maximise visibility across multiple top level domains as the organisation expands internationally, including; hreflang implemenation, canonicalisation handling, shopping feed development & management, etc.

Keyword Gap Analysis / Page Targeting: Managing seasonal targeting, new trend analysis and coordinating category expansion to maximise visibility across organic and paid marketing channel,s in a dynamic search landscape.

Outbound Marketing: Management of blogger outreach outreach initiatives. Driving efficiencies in link acquisition’s and monitoring the impact of outreach efforts on organic search engine performance.

Inbound Marketing: Working to develop a content driven marketing strategy, with a focus on community development and organic link growth.

PPC Management: PPC management and optimisation, including; development of new campaigns according to trends, while liaising with merchandising to maximise efficiencies.

CRO: Input into on-going testing of new landing pages, changing variables such as; landing page design, brand messaging, ad text and product positioning.

Online Marketing Coordination: Coordinating in-house PR, social media and content production in order to maximise the impact of company wide marketing efforts on search engine performance. Development and management of cross channel reporting and campaign tracking.

2012 - 2013

PushON Ltd, Online Marketing Agency

Head of Search

pushon

Project Management: Developing and implementing multi-channel online marketing strategies and campaigns for a diverse range of clientele, including;

  • Chill Factore Indoor Ski Slope  (European Search Awards Winner 2013 – Best Use of Search in Leisure)
  • Umbro
  • Thomson Al Fresco Holidays (Big Chip Awards 2013 - Best Use of Search in Travel)
  • Carcraft
  • Bench Clothing (UK)
  • Bench Clothing (DE)
  • Little Greene Paint Company
  • BCL Legal

 

Site Optimisation: Planning and implementing data-driven search marketing strategies that; perform across organic and paid search channels. Feeding into the website structure during the development phase of projects, identifying landing page development opportunities and conducting on-going conversion rate optimisation.

On-going Search Marketing: Management of outreach strategies, as well as inbound content marketing strategies, that promote the brand, build relationships and links, and deliver a measurable ROI while conforming to Google’s quality guidelines.

Reporting: Working with clients to establish accurate revenue targets and KPI’s based on Google Analytics forecasting. Development (Google Analytics API) and production of multi-channel online marketing reports.

Client Facing: Developing client relations through regular meetings, up-selling services and supporting and leading on new business development opportunities.

2010 - 2012

Heywood Technology – Pure-Play Online Retailer

Online Marketing Manager

6-months as a Digital Marketing Executive and 18 months as Online Marketing Manager at an online retail start-up. Overseeing Magento development projects and on-going online marketing efforts.

PrettyLittleThing.com

PrettyLittleThing.com

SEO, PPC, Remarketing, Display Advertising, Youtube Advertising & CRO

Contract Light

Contract Light

SEO, Google Shopping Feed, Magento eBay/Amazon Integration

TOMDEX

TOMDEX

Online Marketing Consultancy

LAL Schools

LAL Schools

SEO & Content Based Campaigns

299 Lighting

299 Lighting

SEO

2004 - 2008

BA (Hons) International Business: 2.1

MMU, Manchester Business School

Final year modules: Marketing Strategy, Digital Marketing, Logistics & Supply Chain Management, International Business and Innovation & Globalisation.