Tom Fitton

Freelance PPC & SEO Management
CRO, Online Marketing & Ecommerce Consultancy
Available: April 2017

About Tom:

Over 8 years experience in online advertising, specialising in; ecommerce & Magento advertising & marketing strategies, maximising ROI through organic (SEO) and paid advertising channels (PPC), including; shopping feed management, remarketing & display advertising activity, as well as conversion rate optimisation (CRO).

Notable Experience / Awards:

  • Best Freelancer / Micro Enterprise Shortlisted – Big Chip Awards 2016 & 2015
  • Google Adwords Partner Status; Google Adwords & Google Analytics IQ Certified
  • Head of Search – PushON, Award Winning Online Marketing Agency
  • SEO & PPC Advertising Consultant - Missguided, 5th UK Fast Track 100 2014
  • Online Marketing Consultant – PrettyLittleThing, 24 months managing key channels, including SEO & PPC.

Connect:

e: contact@tomfitton.com

t: 07966910289


Big Chip Awards

Recent Case Study

Solitair Holidays 12 Month Case Study

"Non-brand organic traffic increased over 90%"

"Return on Ad spend improved 275%"

"Total online revenue increased 305% year on year"

Read the full case study here

I've worked with...

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Flossy-style-logo
Prettylittlething-logo
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selfystick

Advertising, Marketing & Ecommerce Services

Search Engine Optimisation (SEO)

An experienced manager of SEO projects in the most competitive of markets, in the UK and internationally. Technical and campaign led SEO with a track record of delivering consistent traffic increases and an increasing ROI over-time.

Pay-Per-Click (PPC) Advertising

Over 6 years experience managing small and large budget campaigns, which excel at delivering above target ROI, maximising sales, delivering new customer acquisition, lead generation and developing an overall online presence.

Conversion Rate Optimisation (CRO) & UX Analysis

Small increases in conversion rates can dramatically improve sales revenue. We have experience providing data driven insights and improvements in UX, as well as achieving on-going improvements in website conversion rates.

Social Media Advertising

Social media advertising solutions, providing engagement, fan development and conversions on the leading social platforms, including; Facebook, Twitter, Pinterest, Instagram and Linkedin.

Magento Design, Development & Project Management

Delivering search engine optimised Magento websites with the user and conversion in mind, ready to overtake the competition in the most competitive of ecommerce environments and at an affordable price.

Shopping Feed Management

A must for retailers, experienced manager of search engine shopping feeds on a PPC basis. A key channel that typically provides a relatively strong ROI when targeting new customers and maximising overall sales.

Remarketing

Experienced manager of this conversion focused activity. Utilising the latest in remarketing technology and strategies, to target engaged visitors and ultimately drive additional visits, conversions and sales.

Display Advertising

Provider of display banner led branding and direct response activity. Delivering highly targeted advert impressions, engagement and clicks from likely customers on 3rd party websites.

Digital & Traditional Public Relations (PR)

Through a collaboration with freelance PR professional Sarah Dawson, we provide cost effective digital PR coverage designed to supercharge SEO efforts, as well as more traditional PR coverage.

Reporting & Analytics

In-depth reporting and attribution analysis is provided to all clients, ensuring they make the right business decisions and maximise ROI from their overall marketing budgets.

  • “The marketing services Tom has provided Flossy Shoes, has resulted in a substantial increase in web sales and an improvement in marketing ROI. Utilising a broad range of online marketing channels, Tom has not only driven increased web sales, the activity has also resulted in significant growth of our customer base. We approached Tom based on a strong recommendation and he has proved to have great understanding of marketing within the fashion niche, as well as years of experience in maximising sales performance on the Magento platform.”

    Kevin PrattDirector - Flossy Shoes
  • “We approached Tom in the run up to Christmas, with our version of what was the ‘must have’ gadget in 2014. With a lot of copycat products in the market, Tom recommended an aggressive strategy to establish brand  recognition and achieve a high volume of sales. This approach turned out to be highly profitable for us. We dominated the search landscape and as a result web sales soared over 330% within the first 3 months of the campaign, while online marketing cost per sale decreased significantly.”

    Scott ShashuaDirector - The Selfy Stick

Contact Details

contact@tomfitton.com / 07966910289
West Didsbury / Manchester, UK