Tom Fitton

A Reliable Freelance PPC & Social Media Advertising Manager
Working in Digital for 10+ Years
Agency & In-House Senior Management Experience

About Tom:

Over 10 years experience in online advertising, specialising in data driven pay-per-click (PPC), paid shopping channels and social media advertising (Facebook, Instagram, Twitter & more). Other experience includes SEO consultancy, remarketing & display advertising (including YouTube) and conversion rate optimisation.

Notable Experience / Awards:

Best Use of Search Shortlisted – Big Chip Awards 2017
Best Freelancer / Micro Enterprise Shortlisted – Big Chip Awards 2016 & 2015
Google Ad’s Premier Partner Status; Google Adwords & Google Analytics IQ Certified
Head of Search – PushON, Award Winning Online Marketing Agency
SEO & PPC Advertising Consultant – Missguided, 5th UK Fast Track 100 2014
Online Marketing Consultant – PrettyLittleThing, 24 months managing key channels, including SEO, Paid Social Ad’s & PPC.

Contact:

– contact@tomfitton.com
– LinkedIn

I've worked with...

Advertising, Marketing & Ecommerce Services

Pay-Per-Click (PPC) Advertising

Over 8 years experience managing small and large budget campaigns, which excel at delivering above target ROAS, maximising sales, delivering new customer acquisition, lead generation and brand development.

Social Media Advertising

ROAS focused, data driven social media advertising solutions on the leading social platforms, including; Facebook, Instagram, Twitter, Snapchat & Pinterest.

Conversion Rate Optimisation (CRO) & UX Analysis

Small increases in conversion rates can dramatically improve sales revenue. We have experience providing data driven insights and improvements in UX, as well as achieving on-going improvements in website conversion rates.

Search Engine Optimisation (SEO)

An experienced manager of SEO projects in the most competitive of markets, in the UK and internationally. Technical and campaign led SEO with a track record of delivering consistent traffic increases and an increasing ROI over-time.

Shopping Feed Management

A must for retailers, experienced manager of search engine shopping feeds on a PPC basis. A key channel that typically provides a relatively strong ROI when targeting new customers and maximising overall sales.

Remarketing

Experienced manager of this conversion focused activity. Utilising the latest in remarketing technology and strategies, to target engaged visitors and ultimately drive additional visits, conversions and sales.

Display Advertising

Provider of display banner led branding and direct response activity. Delivering highly targeted advert impressions, engagement and clicks from likely customers on 3rd party websites.

Reporting & Analytics

In-depth reporting and attribution analysis is provided to all clients, ensuring they make the right business decisions and maximise ROI from their overall marketing budgets.

“The marketing services Tom has provided Flossy Shoes, has resulted in a substantial increase in web sales and an improvement in marketing ROI. Utilising a broad range of online marketing channels, Tom has not only driven increased web sales, the activity has also resulted in significant growth of our customer base. We approached Tom based on a strong recommendation and he has proved to have great understanding of marketing within the fashion niche, as well as years of experience in maximising sales performance on the Magento platform.”
Kevin PrattDirector - Flossy Shoes
“We approached Tom in the run up to Christmas, with our version of what was the ‘must have’ gadget in 2014. With a lot of copycat products in the market, Tom recommended an aggressive strategy to establish brand recognition and achieve a high volume of sales. This approach turned out to be highly profitable for us. We dominated the search landscape and as a result web sales soared over 330% within the first 3 months of the campaign, while online marketing cost per sale decreased significantly.”
Scott ShashuaDirector - The Selfy Stick

Contact Details

LinkedIn
contact@tomfitton.com
Spinningfields, Manchester, UK